Award Criteria:
The dream dress experience!
Every bride dreams of looking perfect on her wedding day and of having a say ‘yes’ to the dress moment.
This award celebrates bridal retailers who provide exceptional service, expertise and an unforgettable dress-shopping experience.
Judges will look for: a diverse selection, attention to detail and a personalised approach to helping brides find their perfect gown.
Entry Questions:
- Tell us about you and your business, when it was established and the number of brides you assist each year.
- Describe your range of bridal gowns and designers stocked.
- Explain how you assist brides in finding their perfect dress.
- How do brides receive their gown, what fitting services do you offer?
- What makes you different and why do you deserve to win this award this year?
In your supporting evidence, please provide us with any images that bring your retail offering to life, any brochures/imagery that showcase your ranges and include a maximum of 6 testimonials that support your entry.
All entrants must have been trading for a minimum of 12 months as at time of judging (October 2025) and be based in Kent.