Award Criteria

Perfecting the wedding party’s look!

This category honours retailers and/or designers specialising in bridesmaid dresses, mother of the bride attire or wedding accessories, ensuring every detail is beautifully coordinated.

Judges will look for: quality, variety, craftsmanship and outstanding customer service with entries welcomed by those who provide stylish, high-quality wedding wear and accessories.

Entry Questions:

  1. Tell us about you and your business, when it was established and the number of wedding parties you assist each year.
  2. Describe your collection of wedding attire or accessories.
  3. Provide examples of how you assist clients in making selections.
  4. Explain how you accommodate bespoke or custom requests.
  5. What makes you different and why do you deserve to win this award this year?

In your supporting evidence, please provide us with any images that bring your retail/design offering to life, any brochures/imagery that showcase your ranges, and include a maximum of 6 testimonials that support your entry.

All entrants must have been trading for a minimum of 12 months as at time of judging (October 2025) and be based in Kent.